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Retailers take one-stroke holiday marketing approach across mobile Web, apps
This year, retailers are loading their mobile sites and applications with features to drive in-store traffic and online sales in preparation for Thanksgiving weekend. Here is a look at how five of the...
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Financial services mobile experiences lag traditional Web in customer...
Wells Fargo is a leader in mobile customer satisfactionFinancial institutions are not providing compelling mobile experiences, with customers preferring traditional Web sites to mobile apps or...
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Walmart is Mobile Retailer of the Year
No discounting mobileWalmart has been named 2012 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for...
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Announcing winners of the 2012 Mobile Commerce Awards
No discounting mobileWalmart has been named 2012 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for...
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ForeSee exec: Multichannel shoppers are power users
NEW YORK – A ForeSee executive at the NRF 102nd Annual Convention & Expo said that as users continue to rely on multiple screens and devices, the shift has put the consumer in control of the...
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65pc of digital luxury shoppers access a retailer’s mobile site while...
Barneys New York mobile site 65pc of digital luxury shoppers access a retailer’s mobile site while in-store: ForeSee Sixty-five percent of visitors to 13 high-end ecommerce sites report using their...
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Convenience has the upper hand over price in mobile retail
As retailers continue to up their investments in mobile, they need to be prepared for consumers who increasingly expect to do more than price check via their smartphones and tablets. Although the...
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Southwest Airlines leads travel industry in mobile customer satisfaction:...
Southwest Airlines is the leader when it comes to mobile customer satisfaction in the travel industry thanks to a simple, no-frills approach that translates well to the mobile experience, according to...
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The difference in marketing mcommerce to men and women
Different shopping habits Mobile commerce continues to rake in greater amounts of revenue for retailers. Marketers looking to grab a bigger piece of mobile should split up their efforts to target men...
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Marks & Spencer, Tesco top British retailers in mobile satisfaction: ForeSee
Marks & Spencer's mobile site Marks & Spencer and Tesco lead the pack among British retailers in mobile with easy-to-use and information-packed sites, according to a new report from ForeSee....
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